Kids Be A Wolf – T-Shirt

Be A Wolf Summer kids tee

Colour: Black with White Font

100% Profits back into South Auckland

Thank you for supporting the movement #beawolf #keepgoing

Now available. Straight to your doorstep. Out now — released 28 Nov.

This isn’t just another book on entrepreneurship—it’s a blueprint for those who dare to dream beyond the ordinary. Start-Up, Scale-Up, Grow-Up is a raw, real, and deeply personal guide to building a business that isn’t just about making money but about creating something that stands the test of time.

Written by Nayzel Sushil, a creative entrepreneur who went from the garage in South Auckland to building a seven-figure business, this book breaks down the why, how, and what of launching, scaling, and sustaining a business. Through personal experiences, lessons learned the hard way, and insights from over a decade of navigating the highs and lows of entrepreneurship, this book is for the dreamers, the creatives, the changemakers—the ones who refuse to fit the mold.

This book isn’t about theory. It’s about real-life execution. If you’ve ever felt like the odds were stacked against you, this book will show you how to turn every setback into a setup for something greater.

Why $48?

This book is priced at $48 as a tribute to where it all began—48 Station Road, South Auckland—the first street number of the road where Nayzel grew up in Papatoetoe. A reminder that no matter where you start, it’s about how you grow.

Pre-order now for only $48—this is the only time you’ll be able to get it at this price. After the pre-order window closes, it’s going up to $98. Lock in your copy now and be part of a movement that’s rewriting the rules of business.

Release Date: November 28, 2025 (Nayzel’s 32nd birthday).

As always—Be a Wolf & Keep Going.

How The Book is Organized

Vision

Vision makes the case for a new discipline of entrepreneurial management. Identify who is an entrepreneur, define a startup, and articulate a new way for startups to gauge if they are making progress, called validated learning. To achieve that learning, we’ll see that startups – in a garage or inside an enterprise – can use scientific experimentation to discover how to build a sustainable business.

Steer

Steer dives into the Lean Startup method in detail, showing one major turn through the core Build- Measure- Learn feedback loop. Beginning with leap-of-faith assumptions that cry out for vigorous testing, you’ll learn how to build a minimum viable product to test those assumptions, a new accounting system for evaluating whether you’re making progress, and a method for deciding whether to pivot (changing course with one foot anchored to the ground) or persevere.

Accelerate

In Accelerate, we’ll explore techniques that enable Lean Startups to speed through the Build- Measure- Learn feedback loop as quickly as possible, even as they scale. We’ll explore lean manufacturing concepts that are applicable to startups, too, such as the power of small batches. We’ll also discuss organizational design, how products grow, and how to apply Lean Startup principles beyond the proverbial garage, even inside the world’s largest companies.

About the Author Nayz

Nayzel Sushil – Entrepreneur, Storyteller, Changemaker

Nayzel Sushil isn’t your conventional entrepreneur. From humble beginnings in a garage in South Auckland, he built Feature Studio, a thriving 7-figure creative agency that has helped countless businesses scale, thrive, and transform. His passion? Empowering dreamers, doers, and changemakers to break through limitations and create something bigger than themselves.

As the founder of the Be a Wolf Movement, Nayzel has dedicated his life to dismantling stereotypes, uplifting underrepresented voices, and proving that your past does not define your future. His work in multicultural weddings, branding, and digital storytelling has made an impact across Australia and New Zealand, bringing communities together through the power of creativity.

Nayzel is also the host of the Be a Wolf Podcast, where he shares unfiltered insights on business, entrepreneurship, and personal growth, drawing from his own journey of overcoming self-doubt, breaking free from societal expectations, and pushing through the hardest challenges—like running a 100K ultra marathon after years of struggling with fitness.

Now, he’s turning his journey into words with his upcoming book, “Start-Up, Scale-Up, Grow-Up”—a playbook for entrepreneurs who want to go beyond just making money and instead build something truly meaningful. With raw storytelling, hard-earned lessons, and practical frameworks, Nayzel is on a mission to help others navigate the wild ride of entrepreneurship with clarity, confidence, and purpose.

Whether you’re a start-up founder, a creative entrepreneur, or someone searching for your ‘why’, Nayzel’s story proves that success isn’t about where you come from—it’s about where you’re willing to go.

START-UP, SCALE-UP, GROW-UP

The blueprint I wrote for the kid I used to be — and the founder you’re becoming. Every dollar of profit from this book goes straight back into South Auckland — our kids, our community, our next generation.

WHY THIS BOOK EXISTS

I grew up hearing that dreams don’t belong to kids from where we’re from. I wrote this book to rewrite that story — not just for me, but for the ones coming after us.

WHERE YOUR PURCHASE GOES — NOT CHARITY, REINVESTMENT

PILLAR ONE — Identity Work for Our Kids

PILLAR TWO — Community + Connection

PILLAR THREE — Creativity + Self-Belief

FRAMEWORKS FROM THE BOOK

Start-Up → Scale-Up → Grow-Up
Solve → Systemise → Sustain
Return On Intention
Career Virtues vs Legacy Virtues
Launch, Learn, Adapt
Identity → Leadership → Legacy

WHAT’S INSIDE THE BOOK

WHO THIS BOOK IS FOR

Grab your copy. Fuel the movement. Build your legacy.