Be a wolf is a movement to unlock peoples mindsets and nurture their confidence to influence change and lead boldly with whatever they wish to accomplish in life.
"We are here to end all negative stereotypes from South Auckland" - #beawolf #keepgoing









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Backstory
Be A Wolf is a movement to unlock peoples mindsets and nurture their confidence to influence change and lead boldly with whatever they wish to accomplish in life.
You could have all the “talent” in the world and still not get a “chance”. One of our goals is to provide opportunities and make better platforms for South Auckland kids to succeed faster. Fun fact: 14 different colours were used to make the Be a wolf logo – To symbolise & celebrate diversity & multicultural environment of South Auckland
The WHY?
Wolf is a symbol of guardianship, ritual, loyalty, and spirit. Wolf has the ability to make quick and firm emotional attachments, and often need to trust their own instincts. Thus they teach us to do the same, to trust our hearts and minds, and have control over our own lives. Be a wolf ❤️⚡️💥
2023 Project action plan
01.
— Project 1 - kids Hoodie Run
Hoodie Run – A more systematic approach will be taken where local personalities/champions will hand-deliver each hoodie, the power behind this approach is two folds, the conversations that happen between the youth and our champions and the feeling youth get when they wear our branded jerseys.
This approach will mean we can cover more ground and reach more youth than before, increasing our capacity to deliver impact this way.
This activation creates belonging by ensuring youth feel they have a positive outlet and community beyond their immediate home environment & suburb.
02.
— Project 2 - Ultra Marathon
To our knowledge South Auckland has not organized a professional event such as an Ultra Marathon, there are many fun runs that happen which adds value to our community, however,
our approach is to redefine South Auckland from an obesogenic environment by co-designing & facilitating South Auckland as a place for Ultra Marathons by 2030.
This will directly mitigate stereotypes about our community being unhealthy.
For us to nail this goal, we need more youth to lead the future design & delivery of this event, engaging our schools and youth centres.
03.
— Project 3 - Impact & storytelling workshop
Film & Storytelling Impact Workshops this thread needs to be co-designed further with young people. From our previous experience, we discovered young people struggle to start because they don’t know where to start.
There is potential to connect and empower young people who come into our workshops to broader initiatives organised by many South
Auckland impact enterprises. This is where we feel there is power in collective impact.
Ongoing Impact action plan
01.
— Phase 1
The first step is to inspire people. Be a wolf is a mindset to inspire people, so that the people can change the system together in South Auckland. Change the so called “hood” from something negative to something positive…
How might we nurture a growth mindset in South Auckland?
- Tip of the day video everyday
- Daily quote
- Profile wolves making change in our community
- Encourage current wolves family to tag family members and kids.
02.
— Phase 2
The next step is working closely with South Auckland schools and youth to build better platforms to help kids get ready for the real world, eg: help with CV’s, cover letters and doing better “self branding” sessions that provides confidence to them to really chase theirs dreams and ambitions.
How might increase confidence of young wolves?
- Engage school students and youths in practical career building strategies
- Cover letters, CV’s, Industry insights, Proven Case Studies, Connect them to Business mentors
- Self branding sessions that provides confidence in them to really chase their dreams and ambition
03.
— Phase 3
Lastly, keep sharing untold positives stories out of south Auckland from people of all cultures and backgrounds. This is a long game but if we all work as one family. we believe the change is possible for future generations to come.
